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Boldness is the hardest thing to design. It’s also the most important.


++ Arts & Culture ++
  1. Film Festival Cologne
  2. V-Bank Art Collection
  3. Hauser & Wirth
  4. Berlin Global
  5. Federal Cultural Foundation
  6. Forum of Cultures
  7. Kunsthistorisches Museum Wien
  8. Berlin Opera Foundation
  9. Dresden Music Festival


++ Industry & Associations ++
  1. Röchling
  2. BDZV
  3. Federal Music Accosiation Choir & Orchestra
  4. Hidden Values
Mark

Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia

 

BOROS × CREATIVE.NRW / Ministry of Enonomic Affairs, Industry, Climate Protection and Energy of the State of North-Rhine-Westphalia / 2018–2022
Art Direction Brand System and Annual Report
     
            The North Rhine-Westphalia Ministry of Economic Affairs wanted to establish Creative.NRW as the authoritative voice for the state's cultural and creative industries — not a government pamphlet, but a brand with genuine cultural presence.
            As Art Director at Boros, I led the creative development of the full brand ecosystem across four years: website, publications, event design, and social media presence. Our team of six was embedded with the Ministry, working from a dedicated office in Cologne.



            The Creative Report — an annual publication doubling as image brochure — gave the creative economy of NRW a face: facts and figures alongside interviews and cultural commentary, designed to be read, not filed.
            The visual language took its cue from NRW’s institutional colours — red and green — and pushed them into neon territory. The result was a palette with deliberate tension: anchored in official identity, but disruptive enough to signal that something different was happening here. Attention as a design principle, not just a theme.






Hidden Values


BOROS / 2017
Art Direction Conference Identity 

            Hidden Values was a one-off conference format debating the currencies that actually drive modern value creation: data, attention, relationships. Held at PACT Zollverein, it brought together thinkers, makers, and economists to ask which values would define the next economy.
            It needed an identity that felt as sharp as the questions it raised — institutional enough to carry Ministry backing, but culturally credible in a contemporary arts venue.


















            The conference was documented in an accompanying publication, with illustrations by Andree Volkmann — giving the ideas debated on stage a visual language that outlasted the event itself.
Mark

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