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Boldness is the hardest thing to design. It’s also the most important.


++ Arts & Culture ++
  1. Film Festival Cologne
  2. V-Bank Art Collection
  3. Hauser & Wirth
  4. Berlin Global
  5. Federal Cultural Foundation
  6. Forum of Cultures
  7. Kunsthistorisches Museum Wien
  8. Berlin Opera Foundation
  9. Dresden Music Festival


++ Industry & Associations ++
  1. Röchling
  2. BDZV
  3. Federal Music Accosiation Choir & Orchestra
  4. Hidden Values
Mark

Berlin Global

 

BOROS × Kulturprojekte Berlin / 2021–2022
Art Direction  Exhibition Identity
            Finding the one idea that makes Berlin’s complexity legible — and building a system around it: Berlin Global was the centrepiece opening exhibition of the Humboldt Forum — a large-scale, immersive exploration of the relationships between Berlin and the world. The central design idea followed directly from that premise: Berlin as a city that radiates. Its influence, its contradictions, its energy — all emanating outward. This became the key visual: a glow emanating outward — an expansive visual system applied consistently across every touchpoint.













            A specific challenge was to visualise a wide range of exhibition topics without losing visual coherence. A system that flexes across subjects — each poster carrying its own theme and image — while remaining unmistakably part of the same visual family. Blue-toned photography creates a consistent atmospheric register, anchored by strong typographic titles that command the format.











            The exhibition is scheduled for a period of several years. In order to do justice to this long running time, a flexible colour concept ensures variety, aswell as a consistently recognizable appearance.



Mark

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