Forum of Cultures

BOROS × Forum der Völker in Werl / 2021
Art Direction Rebranding
Giving an institution in transition a visual identity strong enough to carry a new beginning — and a name worth standing behind. The Forum der Völker in Werl — home to one of Germany’s most significant ethnological collections, and the largest in Westphalia — had been closed since 2019, its future uncertain. The rebranding was part of a broader repositioning: a new name, a new institutional framework, and a new identity that could carry the shift away from a colonial-era missionary framing toward a contemporary, dialogic cultural institution.

The visual identity is built on a single structural principle: division and symmetry. The format is bisected — split into two equal halves — creating a system that speaks directly to the museum’s core idea: the encounter between worlds, the meeting of cultures, the space between self and other. Symmetry as dialogue. A form that is inherently relational.

Rather than presenting a complete collection overview, the website has one primary job: communicating the repositioning. A new name, a new mission — made visible through a crisp digital system that places historical artefacts within a contemporary frame, letting the tension between old and new speak for itself.

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