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Boldness is the hardest thing to design. It’s also the most important.


++ Arts & Culture ++
  1. Film Festival Cologne
  2. V-Bank Art Collection
  3. Hauser & Wirth
  4. Berlin Global
  5. Federal Cultural Foundation
  6. Forum of Cultures
  7. Kunsthistorisches Museum Wien
  8. Berlin Opera Foundation
  9. Dresden Music Festival


++ Industry & Associations ++
  1. Boost Inc
  2. Siemens Energy
  3. Röchling
  4. BDZV
  5. Federal Music Accosiation Choir & Orchestra
  6. Creative.NRW


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Mark

Vienna Museum of Art History

 

BOROS ×  Kunsthistorisches Museum Wien [2020]
Art Direction Pitch / Exhibition Design
           Beethoven’s music doesn’t sit still — it builds, retreats, surges, and dissolves. For the Kunsthistorisches Museum Wien's exhibition marking his 250th birthday, that dynamic became the design logic. A generative system was developed, rooted in the principle: the pianissimo-to-fortissimo range as a visual variable. Dots — expanding and contracting in size and density — serve as the key visual element, translating the score’s intensity into form. The result is a flexible identity that behaves like the music it references: never static, always in motion.














           In an alternative concept we explored the visualizartion of music with elements of musical notiation. With a creative coding concept a generative design aesthetic is applied throughout the campaign.
Mark

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