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Boldness is the hardest thing to design. It’s also the most important.


++ Arts & Culture ++
  1. Film Festival Cologne
  2. V-Bank Art Collection
  3. Hauser & Wirth
  4. Berlin Global
  5. Federal Cultural Foundation
  6. Forum of Cultures
  7. Kunsthistorisches Museum Wien
  8. Berlin Opera Foundation
  9. Dresden Music Festival


++ Industry & Associations ++
  1. Boost Inc
  2. Siemens Energy
  3. Röchling
  4. BDZV
  5. Federal Music Accosiation Choir & Orchestra
  6. Creative.NRW


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Mark

V-BANK Art Collection



Whybrand × V-BANK / 2024–2026
Creative Direction  Development, Conception, Implementation and Documentation of the V-Bank Art Collection
           When V-Bank relocated to new Munich premises, the move was treated as more than a logistical transition — it became an opportunity to articulate the bank’s identity through art. A collection themed around Innovation and Trade was curated and acquired: 155 artworks by 19 artists, installed across approximately 2,000 m² of public and office space.


                      The curatorial brief shaped every decision, from acquisition to placement — ensuring the collection felt considered rather than decorative. A dedicated photo shoot, bespoke artwork labels, a custom brochure, and a microsite translated the physical experience into a lasting documentation — one built to grow alongside the collection.
Mark

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