︎

Info   Instagram
Portfolio


++ Arts & Culture ++
  1. Hauser & Wirth
  2. Berlin Global
  3. Film Festival Cologne
  4. Federal Cultural Foundation
  5. Forum of Cultures — World Museum Westphalia
  6. Vienna Museum of Art History
  7. Berlin Opera Foundation
  8. Dresden Music Festival

++ Industry & Associations ++
  1. Federal Music Association Choir & Orchestra
  2. Röchling
  3. Federal Association of Digital Publishers and Newspaper Publishers
  4. Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia
Mark




Sabine
Hoffmann
Creative
Direction



I create brands, identities and strategies to implement strong and sustainable design solutions. I am a multidisciplinary designer from Berlin, currently leading the creative team at whybrand as Design Director. 

My attitude as a designer is to manifest communicative messages in their visual essence in a minimalistic and timeless way. Breaking learned rules and non-conformity as a stylistic device play just as important a role for me as the constant striving to expand my knowledge and skillset in an interdisciplinary way.

I acquired and consolidated my knowledge of branding during seven years of agency experience at BOROS where I supported national and international clients — mainly from from the arts and cultures  — in branding and brand management.

Studying communication design at the University of Applied Sciences, Potsdam as well as working for elfzwei graphic design — an agency focussing exclusively on art branding, art books and publications — I developed a strong perception and aesthetic standard for typography, editorial- and book design.


since 2022
Design Director
whybrand GmbH
selected clients:
︎︎︎BARTEC
︎︎︎KPG Rotating Solutions
︎︎︎Marketplace Powerbrands
︎︎︎sinit Kunststoffwerke GmbH
︎︎︎Wöhner Industries


2015—2022
Art Director
BOROS GmbH
selected clients:
︎︎︎Hauser & Wirth
︎︎︎Kulturstiftung des Bundes (German Federal Cultural Foundation)
︎︎︎Film Festival Cologne
︎︎︎Dresdner Musikfestspiele (Dresden Music Festival)
︎︎︎Stiftung Oper in Berlin (Berlin Opera Foundation)
︎︎︎Kulturprojekte Berlin


2009—2014
 elfzwei graphic design

selected clients:
︎︎︎Museum Berggrün/Sammlung Scharf-Gerstenberg
︎︎︎Neuer Berliner Kunstverein
︎︎︎Galerie Michael Haas ( Berlin/Zürich)
︎︎︎Nicolai Verlag
︎︎︎Künstlerhaus Bremen


2007—2013
University of Applied Sciences Potsdam
Bachelor of Arts / Communication Design


2004—2007

Lette-Verein, Berlin
Certified Graphic Designer